Febreze Car Clips

The Brief

Febreze was looking to refresh the out-of-home ad campaign for their popular car air fresheners. The goal was to convince shoppers to pick Febreze over less-effective (but less costly) competitor products.

The Approach

Starting with some savvy social listening around the types of odors people most commonly deal with in their cars, we developed a striking, clever campaign that would grab drivers' eyes while relating to specific stinks in different types of automobiles. The campaign graced billboards, bus tails, gas station pumps, and other forms of media.

  • Award-Winning Collaboration

    Working closely with illustrators at My Active Driveway, we brought a range of executions that backboned a campaign that won several design and campaign awards.

  • Sales Driver for All Drivers

    Strategically rolled out as an eye-catcher on billboards, bus tails, gas station pumps, and other smart media placements, the campaign led to a noticeable sales lift, especially in impromptu purchase situations.

  • All-Encompassing Odors

    Working with our insight and strategy team, we used social listening tools to help determine the types of car odors that were truly getting on drivers’ and passengers’ olfactory nerves and used that to create our scenarios.

Partners: Anne Macomber (creative direction), Mike Solis (art direction)