The Brief

Philips wanted a multifaceted campaign to highlight its multifaceted new Norelco shaver. It had to 1) drive interest and stand out in a crowded category, 2) create ways for prospective buyers to demo a product that couldn’t really be demoed in store or online, and 3) stretch from launch to back to school through the holiday shopping season.

The Approach

Partnering with Adam Scott, we crafted a campaign that centered on an AI/AR innovation that let shoppers try out a wide range of new looks before they ever snip a single hair. We launched with a series of video, online, and at-shelf assets educating folks about the shaver and driving them to the Look Finder tool. We later pulsed with a back-to-school focus with fun, college-themed look inspirations; and then again in the pre-holiday period with a gift list element. Each also featured new video content from our facial hair aficionado Adam (and as a side note: getting to write scripts with and hear them delivered by a favorite actor was a treat.)